25 Lead Magnet Examples – Effective Lead Magnet Strategies

He offers a teaser quiz upfront, but to unlock his deep archive of topical quizzes, people must enter an email address. If you have limited resources, you can make a free consultation a giveaway prize instead of offering it to everyone. Australian consulting firm KeyCommerce offers a virtual consult as a lead magnet. The consulting firm Gartner allows site visitors to download an infographic on edge computing in exchange for their email address.

If you don’t have the resources to build a tool of your own, compile a resource that lists your favorite tools and how to acquire them. Analytics platform provider ProfitWell gates a free tool to calculate customer acquisition costs. Tools can save leads time and help them uncover key insights, so they make excellent lead magnets. The digital collaboration platform Mural offers hundreds of templates that make it easier for teams to solve problems together.

Take this work off someone’s plate by making a lead magnet template. Some of its courses take an hour to complete, but Semrush divides them into chapters to make them more digestible. And with tools such as Teachable and Thinkific, it’s never been easier to build an online course. Courses are a great way to prove your expertise while providing something valuable to leads. Regardless of the route you choose, you’ll need to devote time to moderating the community, both to keep the conversation going and to remove anything inappropriate. A Slack community is also an option, along with these alternatives.

Generate lead magnet ideas

A lead who shares their contact details wants to hear that you’re grateful for their time and trust. Gartner requires only an email address, while AspireIQ asks the lead to complete nine fields. Lead magnets typically include a form where people submit their contact information.

• It should solve a problem, provide a unique insight, or save your prospects time.
• The more clearly you can articulate the benefits of your lead magnet, the easier it will be to convert your visitors into leads.
• The customer must enter their email address, name, and/or company information to access the lead magnet.
• There are a few things that your lead magnet should do if you want your prospects to find it irresistible.

Lead Magnet Funnel

If your company conducts original research, consider constructing an infographic that displays a few exciting data points from the report. Place a call-to-action button on the existing content page that prompts readers to download the infographic. Instead, consider highlighting key points from existing content in an easily digestible, eye-catching infographic. Long-form content is a popular type of lead magnet, but you may not have the bandwidth to create an ebook or whitepaper.

A piece of content is an excellent lead magnet, but it generally focuses on a single topic. You can include this promo in your email confirming the free trial or, like Squarespace, closer to its expiration. Instead of offering a free trial extension, you could surprise the lead with a special subscription discount. Encourage leads to continue using your product or service by pairing your free trial with email marketing. Consumers appreciate a chance to try lead magnet a product or service for free, so they’re often willing to share their information to do so.

Interactive Lead Magnet Examples

You also need to remove any friction points that might prevent potential customers from finding and downloading your asset. You can also offer a discount on your product if the lead schedules a demo within seven days. You can illustrate your expertise on an issue with an ebook or online course, but can you also demonstrate the benefits of your product or service? The Social Media Examiner uses a pop-up to alert readers to its ultimate guide on the Clubhouse App. Chances are, there’s a topic your target audience is curious about and would love a comprehensive explainer.

Types of Lead Magnets

A good sales process is the foundation of any successful sales organization. Once you’ve captured a lead, customers expect fast responses, personalized support, and a seamless experience that keeps them coming back. If your lead magnet isn’t performing as predicted, you may want to A/B test various elements to see where friction points are lurking. Tap into organic traffic by creating an SEO-friendly landing page for your lead magnet. You might point the recipient to more content, a soon-to-expire promo code, or (as we saw with Squarespace) an offer to extend a free trial. The email should include a call to action that brings the lead back to your site.